The phloc Way

All our experiences are based on three fundamental skills. We believe these skills are universal for all types of photography and are necessary to grow as a photographer.

We use creativity in all of our photography experiences to help our clientes to think different and open their photographic mind.

Why are you taking this picture?What is the story?

Todays challenge is not to shoot a technically correct photograph, but to transmit the right story, this skill is the most important and yet the less practiced in photography. We embed Storytelling as a starting point of every photographic activity, experience or photo-tour.