We believe

photography connects people and should be LOCAL SOCIAL & FUN

LOCAL – We are creating a global community of local photographers that host photography experiences and are willing to share their knowledge and stories while inviting you to share your love of photography.

SOCIAL – At phloc we focus on the action of creating photography experiences. We believe doing it with our “tribe” and getting feedback on our photos from experienced photographers both locally and online helps you discover your own storytelling style.

FUN – At phloc we see photography as a vehicle of fun and believe that sharing the experience with others encourages our creativity. It’s a game of hide and seek: Following the light, finding the right angles and connecting patterns,.

Phloc is the brainchild of Eduardo Feldman, a well recognized Mexican photographer featured on National Geographic, an entrepreneur and a psychologist. Since 2009, Eduardo has been traveling around the world with his camera always looking for the best shot. During his travels he realized that the best advice about capturing the essence of a place is given by a local, and what better way to connect with a place than through the eyes of a local photographer!

Everything started one day back in 2009 when Eduardo decided he wanted to share his love of photography with others. He posted flyers on trees in his hometown inviting photography lovers to join him, have a good time, connect with other photographers and share stories through their cameras. He then realized that if taking pictures with others is fun and having a local photographer allows you to unlock the hidden gems of a place, this was an experience worth spreading! And thus, phloc, a global community of local photographers willing to share with the world their towns and knowledge, was born!

phloc is here to share our love for photography.

We believe photography is a way to connect people. It’s an expression of our humanity but most importantly, of our ability to express our creativity. We are creating the global community of local photographers and together create incredible photography experiences for you to pursue your passion.

We believe every person is different, so we are constantly looking for different ways for people to connect through photography. This connection doesn’t always have to be about taking photos, it could be about admiring and becoming inspired by the work of other photographers.

phloc is here for local photographers: The global community of local photographers

We are innovating the way local photographers connect with their clients. We are always looking for win-win opportunities that allow photographers to monetize their time and skills through the innovative model of the “gig economy”.

phloc is about Storytelling, creativity, and fun with photography. We create online and local experiences around the globe to help you discover your photography storytelling style through The phloc Way

Although technical skills are the base of photography and understanding the light and how to operate your camera is important, technology keeps improving making this process easier. Now, finding your own style as a photographer is what makes you unique. This is about becoming aware of the patterns in the photos you are drawn to capture to learn how to weave your story through images. You will release your creativity and will start telling your own story.


“Photography is not just about taking photos, is about connecting to yourself as you admire a moment on this planet”

Eduardo Feldman
C.E.O. & Founder

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We believe photography is LOCAL, SOCIAL, FUN.