At phloc we know that the nature of work is rapidly changing. With the emergence of companies such as Uber, Airbnb and Fivver the future looks as though we are heading to a more gig centered economy. We want to make sure our photographers, (our phloc), have the ability to make money doing what they love within this changing landscape.
We have also seen how over tourism is negatively impacting destinations and the residents that live there. We see phloc as one of the solutions to this. We want phloc to be a way to guide visitors away from the most popular attractions and let them see the destination from the local photographers eye,off the beaten path. This will financially benefit the local resident phlocals and the less seen neighborhoods they bring the group to.